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style='background:black;padding:0cm 0cm 0cm 0cm;height:18.75pt'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img width=1 height=2 id="_x0000_i1036" src="http://lnk.ie/o=9Z8/e=!*EMAIL*!/image.jpg" alt="http://lnk.ie/o=9Z8/e=!*EMAIL*!/image.jpg"></span><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img width=1 height=2 id="_x0000_i1035" src="http://lnk.ie/o=9hR/e=!*EMAIL*!/image.jpg" alt="http://lnk.ie/o=9hR/e=!*EMAIL*!/image.jpg"></span><span lang=EN-GB style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white;mso-ansi-language:EN-GB'>If your e-mail is not displayed correctly, please view it in </span><span style='font-size:7.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:white'><a href="http://documents.sms-timing.com/Mailings/201002/Newsletter/newsletter_EN.html"><span lang=EN-GB style='color:#85C6C7;mso-ansi-language:EN-GB;text-decoration:none; text-underline:none'>your browser.</span></a></span><span lang=EN-GB style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white;mso-ansi-language:EN-GB'><br> If you don't want to receive our newsletter anymore, </span><span style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'><a href="http://www.sms-timing.com/unsubscribe-newsletter"><span lang=EN-GB style='color:#85C6C7;mso-ansi-language:EN-GB;text-decoration:none;text-underline: none'>please unsubscribe</span></a></span><span lang=EN-GB style='font-size: 7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:white;mso-ansi-language:EN-GB'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td style='background:black;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=688 style='width:516.0pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=140 height=29 id="_x0000_i1034" src="http://documents.sms-timing.com/Mailings/Templates/Newsletter/logo2.png" alt=SMS-Timing></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal align=right style='text-align:right'><span style='font-size:10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>&nbsp;<o:p></o:p></span></p> </td> </tr> </table> </div> </td> </tr> <tr style='mso-yfti-irow:2;height:45.0pt'> <td style='background:#003754;padding:0cm 0cm 0cm 0cm;height:45.0pt'> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:9.0pt;font-family:"Arial Black","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'><a href="#yourprintout"><span lang=EN-GB style='color:white;mso-ansi-language:EN-GB;text-decoration:none;text-underline: none'>Online presence: a double-impact tool</span></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial Black","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;mso-ansi-language:EN-GB'><br> </span><span style='font-size:9.0pt;font-family:"Arial Black","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white'><a href="#customerinthespotlights"><span lang=EN-GB style='color:white; mso-ansi-language:EN-GB;text-decoration:none;text-underline:none'>Interview with Katrien Geukens: designer at B&amp;MI SMS-Timing</span></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial Black","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;mso-ansi-language:EN-GB'> <br> </span><span style='font-size:9.0pt;font-family:"Arial Black","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white'><a href="#miniremotecontrol"><span lang=EN-GB style='color:white;mso-ansi-language: EN-GB;text-decoration:none;text-underline:none'>Focus on& </span><span style='color:white;text-decoration:none;text-underline:none'>Point of Sale: cashless payment</span></a><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:3'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><a href="http://www.sms-timing.com/"><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes;text-decoration: none;text-underline:none'><img border=0 width=700 height=185 id="_x0000_i1033" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/banner-EN.png" alt="SMS-Timing: Hardware, software and services for go-kart centers"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:4'> <td style='background:#231F20;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellpadding=0 width=700 style='width:525.0pt;mso-cellspacing:1.5pt;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=175 valign=top style='width:131.25pt;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=175 style='width:131.25pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184; mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;height:37.5pt'> <td style='padding:0cm 0cm 0cm 0cm;height:37.5pt'> <p class=MsoNormal align=center style='text-align:center'><a href="#yourprintout"><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=170 height=35 id="_x0000_i1032" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/link-online-booking-EN.png" alt="Online presence: a double-impact tool"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1;height:37.5pt'> <td style='padding:0cm 0cm 0cm 0cm;height:37.5pt'> <p class=MsoNormal align=center style='text-align:center'><a href="#customerinthespotlights"><span style='mso-fareast-font-family: "Times New Roman";mso-no-proof:yes;text-decoration:none;text-underline: none'><img border=0 width=170 height=35 id="_x0000_i1031" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/link-interview-EN.png" alt="Interview with Katrien Geukens: designer at B&amp;MI SMS-Timing"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2;height:37.5pt'> <td style='padding:0cm 0cm 0cm 0cm;height:37.5pt'> <p class=MsoNormal align=center style='text-align:center'><a href="#miniremotecontrol"><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=170 height=35 id="_x0000_i1030" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/link-pos-EN.png" alt="Focus on... Point of Sale: cashless payment"></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:3;mso-yfti-lastrow:yes;height:112.5pt'> <td style='padding:0cm 0cm 0cm 0cm;height:112.5pt'> <p class=MsoNormal align=center style='text-align:center'><i><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;mso-ansi-language: EN-GB'>&quot;Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.&quot;</span></i><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;mso-ansi-language: EN-GB'> <o:p></o:p></span></p> <p align=center style='text-align:center'><span style='font-size:9.0pt; font-family:"Arial","sans-serif";color:white'>Bill Gates<o:p></o:p></span></p> </td> </tr> </table> </div> </td> <td width=500 valign=top style='width:375.0pt;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellpadding=0 width=500 style='width:375.0pt;mso-cellspacing:1.5pt;mso-yfti-tbllook:1184; mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='background:white;padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=4 cellpadding=0 width=510 style='width:382.5pt;mso-cellspacing:3.0pt;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-row-margin-right: 19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><a name=yourprintout id=yourprintout><strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#003754;mso-ansi-language: EN-GB'>Online presence: a double-impact tool</span></strong></a><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#003754;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:1;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>Impulsive buying: a new opportunity for your karting business! </span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:2;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>In any store, both online and offline, there are 2 kinds of purchasing: planned purchases and impulse purchases. Impulse purchases happen at instant T and are not planned yet at instant T-1, so they are not planned when entering the shop or the website. This kind of purchase is specific and really common for purchases without important consequences in terms of the consumer s commitment. It s important to keep in mind that the main objective of a dealer s website is the transformation of a visit into a purchase. Concerning non-dealer websites, it can be an inquiry or email addresses obtainment.<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:3;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>Train and plane ticket bookings, hotel bookings, car rental, etc... </span><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#005B81;mso-ansi-language:EN-GB'>Purchasing services online has become so easy, convenient and safe that many people rather order online than from a store.</span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:4;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>You now have the opportunity to shift your business into the next gear and </span><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'>offer online bookings from your website for your karting and other activities.</span></strong><span lang=EN-GB style='font-size: 9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'> This is specifically aimed at groups but can also be used for individual pilots. In fact, a simple visit on your website can easily be turned into an impulse purchase. In this case, it can be a session booking or credit buying.<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:5;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><a href="http://www.fast4thefuture.com/SLModules/Kiosk.aspx"><span style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-no-proof:yes;text-decoration:none;text-underline: none'><img border=0 width=500 height=325 id="_x0000_i1029" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/online-booking-EN.png" alt="Example of the online booking"></span></a><span style='font-size: 9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:6;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td width="40%" style='width:40.0%;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><a href="http://www.sms-timing.com/contact"><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes; text-decoration:none;text-underline:none'><img border=0 width=180 height=80 id="_x0000_i1028" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/button-EN3.png" alt="Contact us now"></span></a><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> <td width="60%" style='width:60.0%;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>You can </span><span style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><a href="http://www.sms-timing.com/contact"><strong><span lang=EN-GB style='font-family:"Arial","sans-serif";color:#005B81;mso-ansi-language: EN-GB'>contact SMS-Timing</span></strong></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black;mso-ansi-language:EN-GB'> in order to integrate the online booking system into your website. Many parameters are available to guarantee a full control on your online operations.<o:p></o:p></span></p> </td> </tr> </table> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:7;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>The promotion of your brand is a key point of your business success</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#005B81;mso-ansi-language:EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:8;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <table class=MsoNormalTable border=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:1.5pt;mso-yfti-tbllook:1184; mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td width="50%" style='width:50.0%;padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>Nowadays, being different becomes harder and harder. In fact, doing this the wrong way has a negative impact on your company, even if your goal is was to improve your image. Over the last decade, the website has become an essential tool to get more recognition. Although a website gives you a lot of assets, the company image is put at stake. Make sure you control it. Several parameters have to be taken into account:<o:p></o:p></span></p> </td> <td valign=top style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=250 height=165 id="_x0000_i1027" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/different2.png" alt="Being difference"></span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:9;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt'><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81; mso-ansi-language:EN-GB'>Design:</span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> tune in with your center s standing. Don t do too much! On the opposite side, help yourself to succeed online if you are doing well offline. Bottom line, be honest with your customers. Don t lie to them, don t disappoint them.<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt'><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81; mso-ansi-language:EN-GB'>Contents:</span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> pay attention to spelling mistakes and to the grammar syntax. This is very dangerous for your professional image. The style is also very important. For instance, it s possible to use humor and jokes. But as it has been explained before, your customers should have a similar experience online and onsite.<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt'><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81; mso-ansi-language:EN-GB'>Navigation:</span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> offer a smooth and fluent website. Your users should be able to easily browse it. This is also a proof of respect towards the user.<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt'><strong><span style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81'><a href="http://www.sms-timing.com/services/web-visibility"><span lang=EN-GB style='color:#005B81;mso-ansi-language:EN-GB'>Referencing:</span></a></span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> being visible on search engines enhances your ability to reach a lot of people and thus boosts the importance of your center.<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt'><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81; mso-ansi-language:EN-GB'>Make your website alive:</span></strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> use our </span><span style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"'><a href="http://www.fast4thefuture.com/Modules.aspx"><strong><span lang=EN-GB style='font-family:"Arial","sans-serif";color:#005B81; mso-ansi-language:EN-GB'>plug-ins!</span></strong></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-GB'> Their dynamic nature will allow you to step into a more modern way of providing services while keeping the same policy. </span><span style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Being different is now possible!<o:p></o:p></span></li> </ul> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:10;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal align=center style='text-align:center'><strong><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'>Your website will gain more and more in popularity, </span></strong><b><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'><br> <strong><span style='font-family:"Arial","sans-serif"'>which brings us back to our first point: impulsive purchases.</span></strong></span></b><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:11;mso-yfti-lastrow:yes'> <td width=498 colspan=2 style='width:373.5pt;padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><a href="#top"><strong><span style='font-family:"Arial","sans-serif";color:#333333;text-decoration: none;text-underline:none'>Back to top</span></strong></a><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:1'> <td style='background:white;padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=4 cellpadding=0 width=500 style='width:375.0pt;mso-cellspacing:3.0pt;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-row-margin-right: 19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><a name=customerinthespotlights id=customerinthespotlights><strong><span lang=EN-GB style='font-size: 10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#003754;mso-ansi-language:EN-GB'>Interview with Katrien Geukens: designer at B&amp;MI SMS-Timing</span></strong></a><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#003754;mso-ansi-language:EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:1;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>1. What did you study and how did you become a part of the SMS-Timing team?</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:2;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; color:black;mso-ansi-language:EN-GB'>From childhood I always liked to be creative with colors, materials and drawings. After high school I decided to work on the dream of turning this hobby into my profession and I went to study Graphical and Digital Media in Turnhout, Belgium. In this education I focused more on the technical side of graphical design: the technical know-how of presses/professional printers, ink, paper and so on.<o:p></o:p></span></p> <p><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; color:black;mso-ansi-language:EN-GB'>At a certain moment, SMS-Timing and our school launched a project for the students in my year. In this project, creativity was a must and after a positive evaluation of this project, I became a trainee for 3 months in the design and marketing department of SMS-Timing. I learned a lot during this traineeship, improved my design skills and now I m working at SMS-Timing for 6 months.<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:3;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>2. Could you tell us about your job?</span></strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:4;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <table class=MsoNormalTable border=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:1.5pt;mso-yfti-tbllook:1184; mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td width="50%" style='width:50.0%;padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=250 height=169 id="_x0000_i1026" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/katrien.png" alt=Katrien></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>My job is a mix of design and marketing. Every day is different and that s why it keeps interesting of course. I can split my job into two big parts: design personally for customers such as member cards, e-mailings, sponsor files, promotion materials& and design internally for SMS-Timing: brochures, newsletters, marketing and promotion materials. <o:p></o:p></span></p> </td> </tr> </table> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:5;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>3. How are your working relationships with the other departments?</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:6;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>The strength of SMS-Timing is that the different departments really work together. This means for me that I will support the sales department, but also the IT department by making the design of new installations. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:7;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>4. Which are the most demanded tasks?</span></strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:8;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>When I check my e-mails in the morning, I always read a lot of demands for e-mailings and of course the member cards. We can see that more and more customers really understand how important it is to stay in contact with their clients to send e-mailings with promotions or other news. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:9;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>5. From all the projects you have performed in the team, which one is making you the most proud?</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:10;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>A couple of weeks ago for the tradeshow in Offenbach (Germany) we all had a lot of work with the preparations of it. For me, it meant of course the graphical preparation: flyers, stickers, brochures, e-mailings, post-cards, folders, banners and so on. After those exhausting weeks it s nice to see the result of all the work and to see the positive reactions of our visitors. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:11;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>6. In your job, creativity is daily required. Do you experience problems with the clients requirements?</span></strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:12;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>Creativity is indeed very important. It is not always easy to satisfy the customer but of course I respect their choice and taste. It is always very helpful to view their website or pictures of the business to estimate how they will like the design: modern  colorful   racy or something else. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:13;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>7. When you are asked to create a member card s design or a voucher, on which criteria do base yourself at first sight?</span></strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:14;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>I always try to use the house style of the customer by having a look at his website and previous designs. It is important that people recognize the company by receiving the member card or the voucher. Besides this, it s also important to use correct and clear information so people understand why they have to use it and last but not least: the contact information of the company. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:15;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>8. How do you evaluate the customer s satisfaction?</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#005B81;mso-ansi-language:EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:16;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>When I make design proposals for a customer, I always send e-mails with the proposals and I ask for their opinion and validation. In this way, they can have a look and list their comments and ideas. Designing is an active process between the customer and myself, which is very interesting. I learn everyday and use my experience for other customers. They always get the best.<o:p></o:p></span></p> <p><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; color:black;mso-ansi-language:EN-GB'>I m also evaluating designs of customers by myself: designs don t stay beautiful forever. Time to time, we have to redo the designs to keep it modern and up to date. In this case I will contact the customer to see what we can change. </span><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:black'>They appreciate this extra service.<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:17;mso-yfti-lastrow:yes'> <td width=500 colspan=2 style='width:375.0pt;padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><a href="#top"><strong><span style='font-family:"Arial","sans-serif";color:#333333;text-decoration: none;text-underline:none'>Back to top</span></strong></a><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:2;mso-yfti-lastrow:yes'> <td style='background:white;padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=4 cellpadding=0 width=512 style='width:384.0pt;mso-cellspacing:3.0pt;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-row-margin-right: 19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><a name=miniremotecontrol id=miniremotecontrol><strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#003754;mso-ansi-language: EN-GB'>Focus on& Point of Sale: cashless payment</span></strong></a><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#003754;mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:1;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>The </span><span style='font-size: 9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'><a href="http://www.sms-timing.com/software/point-of-sale"><strong><span lang=EN-GB style='font-family:"Arial","sans-serif";color:#005081; mso-ansi-language:EN-GB'>Point of Sale software</span></strong></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'> allows you to facilitate transactions from an organizational point of view: ticketing, products, credits.<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:2;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span lang=EN-GB style='font-size:10.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81;mso-ansi-language:EN-GB'>Money on the magnetic strip!</span></strong><span lang=EN-GB style='font-size:10.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#005B81;mso-ansi-language: EN-GB'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:3;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>Firstly, </span><span style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><a href="http://www.sms-timing.com/services/member-cards"><strong><span lang=EN-GB style='font-family:"Arial","sans-serif";color:#005B81; mso-ansi-language:EN-GB'>race licenses</span></strong></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language: EN-GB'> (or member cards) become real credit cards for karting centers. The money or credits loaded on the card will be a privilege to your customers. In fact, it s a payment tool that they can find only at your place!<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:4;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-no-proof: yes'><img border=0 width=500 height=224 id="_x0000_i1025" src="http://documents.sms-timing.com/Mailings/201002/Newsletter/membercards.png" alt="Member cards"></span><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'><o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:5;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>On top of that, the cashless payment is a driving factor for consumption. No wallet is needed, no cash either. A single gesture opens the doors to all your services and products. Fraud is impossible. The use of the magnetic card fits in a lot of different activities of your center. From the karting track to beverage sales, including bowling and laser game, your customers will not have the same spending feeling. Your turnover will grow without anybody noticing it, except your banker! <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:6;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>After a bowling, laser game or karting heat, getting a drink becomes easier. Adapt your services that way, organize your space based upon your customers behaviors. In a nutshell, make their visits as simple as possible thanks to the cashless payment!<o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:7;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>Finally, the card reload can occur online, which refers to the first article of this newsletter. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:8;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><strong><span style='font-size:10.5pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#005B81'>Improve the people flow</span></strong><span style='font-size:10.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#005B81'> <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:9;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span lang=EN-GB style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-GB'>The transactions speed allows you to reach a higher level of organization. In fact, the card s use as a payment method minimizes the time needed between two customers, while keeping the human contact to a maximum. No more queuing and thus, a higher customer satisfaction. Your people flow will make your competition jealous and please your customers. A customer lost his card with money or credits still on it? Don t worry, everything is stored in your database so you can easily give him a new card. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:10;mso-row-margin-right:19.5pt'> <td style='padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><a href="http://www.sms-timing.com"><strong><span lang=EN-GB style='font-family:"Arial","sans-serif";color:#005B81;mso-ansi-language: EN-GB'>Contact us</span></strong></a></span><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black;mso-ansi-language:EN-GB'> for more explanation on the Point of Sale software for karting and other activities. <o:p></o:p></span></p> </td> <td style='mso-cell-special:placeholder;border:none;padding:0cm 0cm 0cm 0cm' width=26><p class='MsoNormal'>&nbsp;</td> </tr> <tr style='mso-yfti-irow:11;mso-yfti-lastrow:yes'> <td width=500 colspan=2 style='width:375.0pt;padding:1.5pt 1.5pt 1.5pt 1.5pt'> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><a href="#top"><strong><span style='font-family:"Arial","sans-serif";color:#333333;text-decoration: none;text-underline:none'>Back to top</span></strong></a><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> </table> </div> </td> </tr> </table> </div> </td> </tr> <tr style='mso-yfti-irow:5;mso-yfti-lastrow:yes;height:37.5pt'> <td style='background:#003754;padding:0cm 0cm 0cm 0cm;height:37.5pt'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://lnk.ie/2WXV7/e=!*EMAIL*!/http:/www.sms-timing.com/contact"><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; color:white;mso-ansi-language:EN-GB;text-decoration:none;text-underline:none'>- Contact us -</span></a></span><span lang=EN-GB style='mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN-GB'><br> </span><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://lnk.ie/2WYb7/e=!*EMAIL*!/http:/www.sms-timing.com"><span lang=EN-GB style='font-size:9.0pt;font-family:"Arial","sans-serif"; color:white;mso-ansi-language:EN-GB;text-decoration:none;text-underline:none'>www.sms-timing.com</span></a></span><span lang=EN-GB style='mso-fareast-font-family:"Times New Roman";mso-ansi-language: EN-GB'><o:p></o:p></span></p> </td> </tr> </table> </div> <blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'> <p class=MsoNormal><span lang=EN-GB style='mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN-GB'>&nbsp;<o:p></o:p></span></p> </blockquote> </div> </body> </html>