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| How to boost your karting business thanks to events?
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| A special event has 2 advantages. On one hand, it directly stimulates the sales and thus, increases the turnover. On the other hand, it reinforces the word of mouth and makes your center more popular. In this short overview we will discuss the different ways of making your event a success!
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Pick up the right idea
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This is the basis. Based upon your experience, you already know what might work or not. But don’t forget that times change and something that has been tried out few years ago possibly won’t work nowadays! In case you are not used to organizing events, we advise you to start with punctual ones. Afterwards, why not make a monthly or even weekly event! Let’s try to see what we can do with the classic Spanish Night and the Picture Party.
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| Inform your customers
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| No matter what the subject of the event is, the communication means remain the same. Nowadays, digital supports allow you to reach your targets better. By using your database efficiently, you will be able to create segments. Reaching the 18-35 year old men and women might be the right target for the Spanish Night.
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Moreover, use your display solution (most of the time the TV screens) to advertise your own events. In addition to our HDTV Display software which handles it, we can provide you with 3D animations to promote your own events. The people sitting in your club house will be aware of the upcoming events this way.
Flyers and posters are not efficient enough if they are the only communication means for the advertisement of events. But combined to digital supports, they can be a great reminder!
Finally, use messaging on cell phones by SMS. With a maximum of 160 characters, they are “right to the point”. Send them the same day or the day before your event. This will encourage impulsive purchases and bring more people to your center.
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| Organize it!
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| You can attract more people to the Spanish Night by selling a package with 2 karting sessions and a dinner with sangria. Providing Spanish dance lessons might be a good idea to delight the participants. Providing free tickets or good discount to girls is also a good means to grow the event! Everybody will be completely satisfied if they can bring home a souvenir from this party.
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The Picture Party is more targeted to 18-25 years old people. Our add-on software for the HDTV Display can perfectly handle this. Indeed, place a SD Wi-Fi card in a photo camera and the software will display the pictures in a nice and professional way on your screens. In less than 5 seconds the last picture taken will be displayed! You can even make it a game, the best picture of the evening will win a special prize such as free karting sessions or even the camera! |
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Focus on... Timing software
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Besides the timing of karting sessions and events, our timing software can handle more items.
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Organization: start the session by remote!
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Starting a session or a race with the SMS-Timing’s software is really easy: just click on the green button! We are now able to provide you with a system which allows you to start these sessions and races from distance thanks to our special light control system! Use its remote control and control your track better. No need to run from the pit lane to the computer anymore. Your track marshal will save time and reduce the time between 2 sessions.
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But that’s not all! You can start and stop your ventilation system automatically from the timing software and manually from the remote control. It’s even possible to reset your scoreboard from the software in case it crashes.
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Marketing: optimize the race results emails automatically sent to your drivers!
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In case you work with the database solution, you will be able to send automatically the race results of each driver to their mailboxes. This is a standard which allows you to be present in their mind when they go home. Why don’t you take profit from it and use this informative email to advertise your own promotion or sponsors? Make more money thanks to these e-mails! Indeed, your recipients can directly click on the logos and promotions.
Send us your logos and wishes and we will integrate them: convenient and quick!
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| Special promotion for our readers
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10% discount on Chronit compatible transponders! This promotion is only reserved for you and valid for 1 day (the discount is valid until 30-03-10 included). You don’t have a Chronit system? Contact us to know to what extent we can make a discount on another system.
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