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La Success story de… Karting des Fagnes
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| Le Karting des Fagnes, located in Mariembourg in the South of Belgium, is one of the best outdoor tracks in Europe. They regularly welcome CIK - FIA races as well as organizing their own endurances.
They are a SMS-Timing B&MI customer for 2 years. Let’s see with Michel Joszt, the owner, how they have improved their rental business thanks to our solutions.
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| Could you shortly introduce the Karting des Fagnes to our readers?
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| The Karting Des Fagnes was created in 1987 and has a 1 388m long circuit. We have been one of the first to offer family, friends, company and competition events.
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| How did you get into contact with SMS-Timing?
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| We saw their system on another track. We enjoyed it and understood the concept right away. In fact, it does much more than the just timing. That’s what makes us go forward.
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| What were your objectives in terms of rental karting at that time?
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| We wanted to develop a database. Without SMS-Timing’s software suite, this would have been a lot more difficult. Having customers register themselves saves us valuable time and raises the data quality. We have strongly improved our rental activity and are now able to satisfy our customers even more.
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| How did the SMS-Timing’s solutions (software with services) help you to reach these goals?
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| The timing system in Pay and Go mode (ED.: laps sales instead of minutes) allow us more efficiency on the track. We sell more tickets and we avoid losing time which happens in normal Arrive and Drive time sessions. Combined with the database use for informative and promotional emailings, the SMS-Timing solutions have allowed us to increase our productivity.
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| What is your opinion on rental karting vs. competition karting?
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| The rental karting is accessible to all kind of public. It allows to keep innovating year after year and to improve our infrastructures to meet the needs of our customers. The competition kartings are targeted towards good experienced drivers and bring championships, very useful in terms of image and prestige.
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| Can you give a marketing or commercial trick to our readers?
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| We offer a free session to each pilot coming during his birthday’s week. It stimulates our database and each pilot obviously comes with some people who buy their own ticket. From time to time, we offer a free session to any customer who brings two non-subscribed persons. It works amazingly well!
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| What does the name “SMS-Timing” mean to you?
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| A very friendly team, always available and reactive. The SMS-Timing’s system is obviously the system of the future!
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