• When will I launch the promotion?
• Shall I announce it for July and extend it for August?
• Will I place the promotion on the home page of my website or should I make a dedicated page?
• When will I send an emailing?
• Should I use a cell phone mailing?
• Should I use the advertisement space on my print-outs?

Explanation: most of the time, drivers will want to drive 3 times, since they paid 2 sessions and they obviously want to get at least a 3rd for free. After the 3rd session, either they get tired or they have to leave. The trick is played before the 1st and after the 3rd session. Your receptionist and bartender have to be well-prepared on how to deal with customers during this promotion. The goal is to keep enough time between the sessions, but not too much to avoid angry customers. You should aim at selling at least one round of drinks and maybe food between the sessions. If you handle this the right way, you will increase your bar's turnover with ease!

• There is no risk of misspelling your customers' details, since they fill it out themselves. As a result the quality and therefore the value of your database increase.

• Your sales clerk doesn't have to waste time entering the pilots' details to book them into a session at the Point of Sale
• Simply drag and drop the go-karts on the names at the Timing software. Once again, you don't need to enter any names
• At the pit, the names, pictures and go-kart numbers are displayed on a screen to avoid chaos in that area. Everybody knows which kart to take place in.

• Before driving or even before having a drink at your club house, the customers will have their first 'experience' in your center by subscribing on the Kiosk. Using the touch screen and taking a picture with the webcam is fun for most people, especially when they are together with a few friends to subscribe at the same time!
• It's easy and quick to fill your marketing database (you should force every driver to subscribe. We know tricks to help you do this, so feel free to ask us how)

• Every driver's picture is shown on the TV screens before the start of every race. After the race, it shows a podium with the pictures of the first 3 drivers. The (nick)names are always automatically displayed as well.
• After every race, the race results are automatically sent by email to the address the driver entered at the kiosk.
• Automatic posts on their Facebook and Twitter walls when they start and finish a session.
• Automatic emails on their birthday, when their member card is about to expire and when they have not visited your business for a while.

• You don't need to pay a staff member to enter the customers' data into your database after you receive subscription papers.

• Every person obtains a race license (member card) with their subscription. These sales can be a significant source of turnover for you
• These cards can be charged with credits, points and money. These assets can then be used to make purchases at your center.

Example: When you organize a 90's party in a package deal with karting (or other activities). For this, you only want to target the people who are born between 1970 and 1985.

When you get to know your customers better, for instance based on their buying behavior, you can push your segmentation even further.

Example: Thanks to your database, you know what part of your customer base show up less on a specific day. You can design a promotion to target them specifically. They will be stimulated to do something out of their normal behavior, which can render them more loyal.

After you have sent a few emailings, you get to know your customers better. Every click on the email means something different.

Example: on your last emailings, you have added a picture with a link to your website's restaurant page. All the people who have clicked this link might be interested in what your restaurant has to offer. Later on, you can send a special promotion or invitation to these customers about the restaurant. This is how you reach a high ROI.

You can understand that the more targeted you send your emailings, the more response you will get and less people will unsubscribe.

• Personalization per recipient
• Accurate statistics to optimize your campaign
• A spam check to reduce the number of 'spam-words' in your content
• Hard-bounced addresses (those that are not valid) can be imported in your Fast software. When you swipe a customer's card, a message will pop up if the email address is invalid. Just ask them for the correct one and improve the quality of your database.
• Dynamic campaigns. See the example above with the restaurant. We can set up a process like this. This process can be followed automatically, with even more steps if you wish. We will decide upon a marketing strategy together with you.

The emailings can be paid with free credits, which you receive by:

• Being a new software customer
• Being a software customer (credits every year)
• Ordering member cards
• Ordering other services (Sponsor file, Web visibility, Vouchers)

If you have any question about the new emailing system, feel free to contact us.