|
|
|
Success story of Karting 51 |
| Can you describe the activities you offer in your Karting? |
| Our activities are karting and Laser Maxx, both for Arrive and Drive people and companies. We accept kids from 7 years old and 1,20m high. Moreover, we have set up the “driving school” for kids every Wednesday (14.00 – 16.00, except school holidays). We also organize birthday parties for those two activities. |
 |
| With which software of SMS-Timing did you start and what is changed during the years? How did they help you to develop your business?
|
| When we started with SMS-Timing’s timing software, we just decided to use the Display server. But it already showed our marketing spirit. Then, we have grown using the Kiosks in 2009. Easy to use and intuitive, they allow us to easily obtain important data from our customers. We are now well used to our membership system. The combined use of the Kiosks and the member cards help us a lot to reach our commercial objectives. |
| Tell us more about your e-mailings. (For which occasions do you use them? How often? Which are the results?) |
| We use the emailings to inform our customers about promotions, special packages and our opening hours. We use to send an email/month to our customers and they accept it well. Indeed, we don’t want to be too much intrusive. We have the possibility to reach more persons thanks to this communication means and we obviously increase our turnover. |
| Which is your latest project? How is it going? |
| Our latest activity is the Laser Maxx. We installed it at the beginning of 2009 and it works well. It’s slower concerning companies but we will use our experience in communicating towards people combined to the SMS-timing’s solutions. |
| Can you give our readers a marketing tip for their business? |
| We raised the first session’s price for go-kart including the price of the member card. Then, we notify our customers that they get a free session every 5 ones. |
| Few words about SMS-Timing? |
| We can call or email them directly in case of problems. It’s very simple and quick. SMS-Timing is a very nice and reactive team, always available. |
| Back to top |
|
|
3 steps to make more money thanks to the balaclavas |
| The balaclavas are mainly used as a hygienic tool in a lot of go-kart centers. But don’t you think that you can earn more out of it? Let’s see how it’s possible to develop a karting center thanks to the balaclavas. |
| Stop using the throw-away balaclavas! |
| First of all, they represent a danger for the environment. Indeed, they are made of polypropylene, a hardly-recycled material. Moreover, their use prevent from using real balaclavas in cotton: why your pilots buy a balaclavas if they can get one for free? |
| Print your own logo on the balaclavas. It will increase the customer loyalty and improve your company image. You can even print your main sponsor’s logo and make more money. |
 |
|
| Make the cotton balaclavas compulsory for every driver. |
There are several ways to achieve this goal. You can offer them when they purchase a simple session. Selling them together with a race license/member card is still the easiest way. For instance, if you sell the race license 2€, increasing the price to 3,5€ including a free balaclava will bring you an interesting profit! From now on, all your drivers have their own balaclava. If they forget it, they can’t drive for hygiene reasons, although they buy an extra one full price.
This new rule will be easily accepted by everyone. Having a personal balaclava increases the feeling to be a real pilot. Our customers who already apply this rule are satisfied with this choice every single day!
|
| SMS-Timing can supply its readers with personalized balaclavas at a promotional price. Contact us before the next Newsletter to get this opportunity.
|
| Back to top |
|
|
Overview of the Offenbach tradeshow |
| On the 23h – 24th of January 2010, after weeks of preparations it was finally that far. Our booth on the Offenbach tradeshow was ready. And not only our booth was ready, our motivated team was there to provide all the visitors with the necessary information and demos about our software, hardware and of course our services for go-kart centers. |
 |
| In the spotlights this year: our HDTV software. With this system you can not only display the live race results of the pilots but also live pictures. Imagine you can take pictures during your event and a couple of seconds later, you can already find them on the screen of your HDTV! It’s a nice extra for all your visitors.
|
 |
| Also the online applications were very popular at the tradeshow, nowadays you have to be online with your company. Beginning with live timing on your website and a reservation system you can already easily add value to your website.
|
 |
| Of course there was also a lot of interest in our hardware like transponders, decoders, kart control systems etc… You can always count on SMS-Timing when you are looking for some professional hardware.
|
| Many new but also a lot of familiar faces visited our stand. We would like to thank them all for their interest and enthusiasm.
|
| If you ask us, it was a very successful edition and thanks to our new ideas and the ones of our visitors, we can start developing new features and applications, which you will see at Offenbach 2011.
|
| We would like to see you again next year at Offenbach!
|
| Back to top |
|
|
